Entropic Communications’ Single Wire Direct-Broadcast Satellite Technology Deployed to Brazilian Single-Family Homes

SAN DIEGO, March 12, 2012 (GLOBE NEWSWIRE) — Entropic Communications, Inc. (Nasdaq:ENTR), a leading provider of silicon and software solutions to enable connected home entertainment, and Prime Electronics Satellitics Inc., a leading manufacturer of advanced digital satellite communication and wireless consumer electronic products, today announced that one of the largest telecommunications carriers in Brazil will deliver Direct-Broadcast Satellite (DBS) entertainment services to single family homes (SFH) via Entropic’s Channel Stacking Switch (CSS) single cable wire infrastructure.

According to a recent report from Digital TV Research, by 2016, the Brazilian Direct-to-Home (DTH) pay-TV market is expected to reach 11.8 million households, yielding an 18.8 percent penetration rate; doubling today’s total. By adopting Entropic’s CSS technology, DBS service providers can capitalize on these growth expectations – offering better service to its SFH customers. Additionally with CSS technology, DBS service providers can support multiple tuners over a single cable – enabling multi-tuner set-top boxes (STB), such as digital video recording (DVR) devices, to deliver high definition (HD) services to multiple rooms in the home, allowing easy plug-and-play STB installations, simplifying upgrades and new installations at a lower cost¾all with improved aesthetics for the homeowner.

“This technology collaboration with Entropic provides our Brazilian pay-TV service provider a solution to offer its single-family customer base a cost-effective transition to advanced TV and entertainment services,” said Vincent Hung, vice president, Sales and Marketing, Prime Electronics Satellitics. “We have worked closely with the Entropic development team to design and implement a robust single cable DBS system which is currently being successfully deployed to Brazilian multiple dwelling units (MDU) customers. We are confident this approach will meet all end-user entertainment experience requirements for SFH customers, quickly and without the need to add any new costs or wiring.”

Entropic has changed the paradigm of DBS installations with its CSS technology. Designed to significantly reduce both the cost and complexity of SFH satellite deployments, Entropic’s CSS technology leverages its RF5219 chip into a low noise block (LNB) product, which alleviates the need for multiple new cables to be brought into the home when more than a single tuner STB is installed. In this new build-out model, DBS service providers can provide access to available programming for up to four tuners within a single cable run from the satellite dish – keeping installation costs at a minimum and in many cases, enabling DBS service where it would otherwise be impossible to deliver.  

“We’re excited about this latest deployment of our CSS technology as Prime Electronics Satellitics and its service provider customers continue to differentiate their technology offerings and expand their reach from multi-dwelling units into single family homes,” said Patrick Henry, president and chief executive officer, Entropic. “As Brazilian viewing habits migrate from a single location to multiple screens per home and as consumers begin to adopt time shifting services such as DVRs, our technology will be a key enabler for this transition by providing flexibility and increased user video bandwidth.”

Additionally, by deploying Entropic’s proven CSS solution, customers have the unique opportunity to receive additional new home networking services based on Entropic’s leading MoCA® (Multimedia over Coax) silicon and software solutions, which provide the ability to reliably distribute multiple streams of HD content – from video, audio and data traffic – throughout the home.

About Prime Electronics and Satellitics Inc.

Prime Electronics and Satellitics Inc. (TWSE:6152) is one of the reputed manufacturers specialized in developing and manufacturing advanced digital satellite communication and wireless consumer electronics. Prime was founded in 1995. With the consistency of high quality and reliability products, Prime was certified with ISO 9001:2000(E) and CE marks. Prime provides superior performance products, as well as the flexibility to meet customers’ OEM / ODM needs. Major products covers LNBs (Low Noise Block-converters), MS (multi-switches), satellite accessories and IRD (Set-Top Boxes) for worldwide satellite TV, CATV, and Internet markets. For more information, please visit Prime at www.PESI.com.tw .

About Entropic Communications

Entropic Communications, Inc. (Nasdaq:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world’s leading cable, telco and satellite service providers, OEM’s and consumer electronic manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com .

The Entropic Communications logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements” Within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements regarding the expected benefits of Entropic’s DBS and CSS solutions, Entropic’s leadership in providing MoCA enabled technology, and continued or future integration of technology into products of OEMs. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic’s dependence on a limited number of service providers and customers in Brazil; the risk that the market for DBS and CSS solutions in Brazil may not develop as anticipated; risks associated with international operations and sales; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of Entropic’s Quarterly Report on Form 10-K for the year ended December 31, 2011. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

CONTACT: Entropic Contacts:
         Investor Contact:
         Debra Hart
         Director, Investor Relations
         Media Contacts:
         Robbin Lynn
         Marketing Communications Manager
         Chris Fallon
         Finn Partners for Entropic Communications

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