Ford Takes Detroit Auto Show Exhibit to New Heights – Literally +VIDEO

Rendering of Ford’s
20-foot-tall elevator that takes show guests up into
“the Cloud” for a cinema experience that
showcases the future of in-vehicle

•Ford’s display at 2012 NAIAS features a 20-foot-tall
elevator that takes show guests up into “the Cloud” for an
immersive cinema experience that showcases the future of in-vehicle

•First-ever Blue Oval Card program provides visitors with
a personalized and shareable experience on the Ford show stand

•The all-new Ford Fusion will be revealed at Ford’s press conference on
Jan. 9 in Joe Louis Arena

SEE ALSO: Exclusive PRESS PASS COVERAGE of the 2012 North American
International Auto Show

DETROIT – January 8, 2012 – The Ford show display at the 2012
North American International Auto Show will give attendees a view from
above of what may be in store for the future of in-car vehicle technology.
The Ford Living Connected Experience demonstrates how trends will drive
future customer in-car technology needs.

Ford’s Living Connected Experience will give visitors a peek of
what might be in store for new vehicle technologies. Leading up to their
visit to “the Cloud,” groups of 12 visitors are guided through
five stations that explain how Ford technology is addressing future trends,
including Changing Population Demographics, Emerging Technologies and
Living Green. The group will then board a 20-foot-tall elevator that takes
them into “the Cloud,” where visitors enjoy a 360-degree film
showcasing the future of in-vehicle technology from Ford.

Watch the preview video

The interactivity on Ford’s 2012 show stand extends beyond the
Living Connected Experience Through the use of augmented reality; visitors
can drive with Motorsports star Ken Block, take a ride in a Mustang on the
dyno, or use trivia to plan out their next great “Escape.”

“We are constantly challenging ourselves to come up with new and
exciting ways to engage our visitors from the moment they step foot on the
Ford show stand,” said Darrell Bryja, director of Global Auto Shows
and Events. “Auto shows offer us valuable time with customers to
inform them of Ford’s newest products and technologies.”

Statistics show this effort is paying off. Last year’s visitors to
the show reported significantly higher Favorable Opinion, Consideration,
and Purchase Intention than the general population for Ford. The Ford
display continues to be a big draw for attendees overall. At last
year’s show, 97 percent of the 735,000 overall auto show attendees
visited the Ford display, and 88 percent of those rated the display as
providing a positive impact on the brand.

The Ford display will feature the first-ever Blue Oval Card at this
year’s show, offering visitors a more focused, personalized
experience they can share with their family and friends. Visitors can
register online to receive a Blue Oval Card, which they can then use to
access relevant content throughout their time on the Ford stand. Visitors
can capture videos that play on the Ford stand, share an on-stand photo
with their Facebook friends or even submit an opinion that will be
displayed on the LED screens that appear on the stand.

“Being able to personalize an experience is becoming more
important to people, and the Blue Oval Card allows just that on the Ford
stand,” said Bryja. “We want our customers to walk away from
the Ford stand with a lasting memory that will draw them into a Ford
dealer’s showroom.”

The Blue Oval Card experience extends to the all-new Ford Fusion, which
will be revealed at the Ford press conference, scheduled for 8:00 a.m. on
Monday, Jan. 9, in Joe Louis Arena. This is the first time that Ford will
hold its press conference in Joe Louis Arena due to the construction taking
place at Cobo Arena, where Ford previously hosted its press conference.

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