HP expands printer portfolio in SA

The new portfolio will offer more affordable choices that allow our users to print more at a lower cost, says Thibault Dousson, HP Printing and Personal Systems GM, HP SA.

HP has expanded its portfolio of HP Deskjet Ink Advantage printers with six new printers that it unveiled last week.

According to HP, the portfolio offers more choices for affordable, quality printing, as well as technologies such as wireless direct printing that does not require a network.

In a statement, the company says with the new Ink Advantage printing systems, HP is targeting home users and micro-businesses, enabling them to print up to two times the amount of pages for the same cost.

Among the printers that the company unveiled include the HP Deskjet Ink Advantage 2515 All-in-One printer and HP Deskjet Ink Advantage 3515 e-All-in-One printer. These two machines, says HP, come with a graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs.

HP also claims that the new HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers offer wireless direct printing that allows users to print from wireless-enabled mobile devices without a network or router.

The other offerings – the HP Deskjet Ink Advantage 4615 All-in-One and 4625 e-All-in-One printers – allow users to print, scan, copy and fax, and save up to 40% on energy consumption with a scheduled on/off functionality, says HP.

“Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability,” says Thibault Dousson, HP Printing and Personal Systems GM, HP SA.

The company claims that it was the first to introduce the Ink Advantage series that enables customers to print up to two times the amount of pages for the same cost and offers the most extensive line-up in SA.

HP brings latest POS offering to SA



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