HP launches ‘Ink Advantage’ printers

HP has introduced seven HP Deskjet Ink Advantage printers for the home and office segment.

The new range offers affordable printing and new technologies for mobile, on-the-go printing such as wireless direct printing that does not require a network.

“As printing becomes an integral part of education, HP’s Ink Advantage range delivers affordable, A+ printing to help school and college students showcase their work,” Nitin Hiranandani, Director, Printing Systems, PPS, HP India said.

The printers are priced between Rs 5,799 and Rs 13,399.

“The range is enhanced with more features and faster print speeds than its predecessors, with printers at different price-points to meet varying customer needs,” he said adding “HP is promoting the new range of Ink Advantage printers with assured gifts and scratch cards for consumers, offering prizes that include HP Ultrabooks and LCD TVs.

For its channel partners, HP has announced a new contest and incentive scheme for Ink Advantage printers and is also conducting training on the new products.

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