Instagram Looks Back for the Future

Systrom: Wants to make Instagram more historical

Instagram has the sort of problems most of the attendees at this week’s Le Web conference would love to have. Bought for a billion dollars by Facebook, the picture-sharing social network has to decide what it will do next.

The main difficulty is the deal is still subject to regulatory approval so nothing too definite can be said. But, Instagram co-founder Kevin Systrom was able to offer a few clues about the future direction of his business, even if he was apparently outshone in his enthusiasm by special guest, outspoken celebrity chef Jamie Oliver.

CNN reports:

Systrom said Instagram’s success lay in its ability to help people communicate visually and express themselves to a wider audience in new, creative ways. “If it’s an honest, genuine photo, it will go far,” he said.

But he admitted there was considerable room for improvement. He said the company plans to introduce “channels” to organize the flow of images and help users find the best ones…

“We are trying really hard to take all the data that you’ve put into Instagram and let you see into the past,” he said.

The suggestion is that Instagram is not planning to change its product dramatically, but it is working on how users can take more advantage of existing content, as MemeBurn explains:

Instagram isn’t in any hurry to go into video-sharing. And it’s down to one simple factor: speed. “Users want a faster experience, they want to produce quickly,” [said Mr. Systrom.]

The article continues with a look at plans for longevity:

“We have a lot of content and we need to explore more of that,” says Systrom. “I want Instagram to allow users to explore their lives more through the app. Be able show your friends photos from 10 years ago.”

Mr. Systrom was joined on stage by celebrity Instagram enthusiast Jamie Oliver who also did not mince his words when talking about some of the shortcomings of the picture-sharing network, according to The Financial Times.

“Instagram for me was an amazing way of democratising being creative,” Mr Oliver said, noting that his 60-year-old dad and his six-year-old nephew were also users.

But Mr Oliver also noted that Instagram’s page of its most popular photos was dominated by “boobs, dogs and sexy girls”.

He also damned Twitter with faint praise saying that he liked it, but because it was based on words rather than pictures it could be “poisonous” and “bitchy”. But the other fast growing image-based network Pinterest he said “made crap look good” and ultimately bored him.

CNN: Instagram wants photos to be seen beyond ’10-hour’ window

MemeBurn: Instagram is all about speed, not being ‘bitchy’ like Twitter [LeWeb]

Financial Times : Kevin Systrom says Instagram’s future is in your past

Leave a Reply

Your email address will not be published. Required fields are marked *