New Graphics Include 37 Vehicle Wraps

WELCOME, NC, Feb 15, 2012 (MARKETWIRE via COMTEX) —
NASCAR season opens this weekend in Daytona, and Richard Childress
Racing (RCR) is ready for show time, thanks to Roland inkjet printing
technology. Inside the company’s in-house graphics production studio,
the RCR Graphics Center, a team of expert designers and installers
are working night and day to wrap RCR’s extensive line-up of cars,
trucks and trailers.

“We basically take the off-season to give each vehicle a makeover,”
said Nick Woodward, graphics manager for the RCR Graphics Center.
“With new sponsors this year and new, updated branding elements for
our returning sponsors, we have produced hundreds of new graphics and
wraps over the last month or two. In preparation for this year’s
season, we have already wrapped 37 cars, trucks and trailers, some as
long as 53 feet, using more than 8,100 square feet of printed vinyl
each week.”

To keep pace with the sport’s demands, Woodward and his team rely on
four Roland eco-solvent wide-format printers, including a 64-inch
VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET
models, a 54-inch XC-540 printer/cutter, 64-inch XJ-640 printer, and
54-inch XC-540MT metallic inkjet printer/cutter. According to
Woodward, the shop is currently running each of its Roland printers
14 to 16 hours a day, seven days a week.

“It’s a lot of hard work, but the results make it all worthwhile,” he
said. “Our flashiest car may be the No. 29 Budweiser Chevrolet
Impala, driven by Kevin Harvick, which features a spectacular
metallic wrap. Our No. 27 PEAK Performance Chevrolet, driven by Paul
Menard, has an entirely new design and color scheme as well,
featuring bold blues and yellows. All of our cars and trucks have
been redesigned and all are absolute show stoppers.”

In addition to vehicle graphics and wraps, the RCR Graphics Center is
producing a variety of signage and event graphics for pit boxes and
other high profile areas around the track. To help meet the demand
for signage and labels, the shop recently acquired two Roland VersaUV
LED printers, including a 64-inch LEJ-640 hybrid roll-to-roll flatbed
printer which prints directly onto boards and other thick media, and
a new VersaUV LEC-330 LED inkjet printer/cutter, which supports a
vast range of roll media for labels and decals. The LEC is also used
to produce wine labels for Childress Vineyards, the organization’s
official winery.

“RCR is a very exciting, multi-faceted organization, and we are proud
to be a part of it,” Woodward added. “Roland printers keep our teams
looking their best, which is all important when you step into the
winner’s circle.”

NASCAR season opens officially Sat., Feb. 18th with the Budweiser
Shootout, which is followed by the first Sprint Cup Series event Feb.
26th, the 54th running of the “Great American Race.” Both events will
be held at the Daytona International Speedway in Daytona Beach, Fla.

For more information on Roland and Richard Childress Racing, visit

www.rolanddga.com .

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        For more information, contact:
        Laurie Weller
        Roland DGA Corp.
        (949) 727-2100 ext. 1287
        Email Contact
        
        
        


SOURCE: Roland DGA Corp.



 
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