Direct Marketers can improve results for direct marketing campaigns using new hybrid printing technology installed at Intelligencer Printing Company.
Lancaster, PA (PRWEB) April 29, 2012
Intelligencer Printing Company, a printing company specializing in environmentally friendly, high quality efficient printing has installed Kodak Prosper S10 Imprinting System in its web press room to combine the economies of fast, offset web printing with the benefits of high quality personalization. Currently, there are fewer than a dozen printers nationwide with this new technology.
Direct Marketers know they can increase sales and motivate consumers to act by delivering relevant, personalized messages via direct mail printing. However, the cost to produce large campaigns with personalized offers or messages can be very expensive.
“Our clients told us they wanted fast, efficient personalization capabilities for their direct mail campaigns, so we investigated options and found Kodak offers what no other solution can – the ability to provide “near” laser quality imaging on gloss coated paper at web press speeds,” said Garry Richwine, Plant Manager of Intelligencer Printing. “This is a significant capital expenditure at a time when many companies are pulling back”
Founded in 1794, Intelligencer Printing (http://www.intellprinting.com) is a privately owned company boasting award winning heat set web, sheetfed and digital printing as well as complete finishing, mailing, marketing and fulfillment services. Intelligencer also takes pride in being an environmentally friendly printing company. Intelligencer Printing Company is a 2011 Recipient of NAPL’s Platinum Customer Plus Award for excellence in customer satisfaction.
Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses through a network of service professionals in more than 120 countries. All KODAK Products and Software are backed by KODAK Service and Support. To learn more, please visit http://www.graphics.kodak.com.
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