Press Release – Pride In Print
A Rugby World Cup book that beat off competition from Asian printers and stayed in New Zealand has carried off both the Publications Category of the 2012 New Zealand Pride In Print Awards and the “best in process” award for sheetfed printing.
DHL — Delivering Rugby to the World was printed by Wellington’s Service Printers for courier and logistics firm DHL as a celebration of the Rugby World Cup in New Zealand last year.
A total of 5000 sheetfed books complete with slip case and dust jacket were produced. The key element was that DHL required 300 personalised copies pre-Christmas.
Service Printers competed with an international printer to get the job, with the tight timeframe and usual Christmas workload being major considerations. Quality and timing were the deciding factors.
The New Zealand designer and photographer liaised with the international client, assuring them of getting sign offs at each stage of production planning, to ensure the client had confidence in having the work done locally. This often meant dealing with late sign offs due to time differences.
In addition, no supplier was able to complete the 300 slip cases in time so the printer rose to the challenge and it was handled in house. The customer was rapt with the final outcome.
Judges said it was “good to learn that being local won the job, in order to meet quality control and timing requirements”. They also praised the “beautifully executed bindery work”.
Senior judge Damian Fleming said the book was perfect throughout — “The images are vibrant. You would imagine the New Zealand printer was competing with Hong Kong and China to get this work. It is a great job,” he said.
DHL — Delivering Rugby to the World was printed by Service Printers of Wellington with the print buyer and the designer being Carlos Ricardo Constable. Spicers Paper supplied the Satin Matt 150gsm and Impress Offset 150gsm stock. The book was printed on a Heidelberg CD 74 press, using Hostmann-Steinberg inks, Kodak plates and Hostmann-Steinberg blankets.
A Wellington company that has boosted the relevance of newspapers in a digital age won the Industry Development Category of the Awards.
Printstop’s version of the British newspaper The Guardian — printed digitally in Wellington — was entered in the Innovation in Print section and represents a bringing together of print and marketing initiatives to find a new niche for selected newspapers.
The concept is to reproduce overseas titles such as The Financial Times and Washington Post as newspapers in New Zealand, at the same time as the originals are being printed overseas. The layout is supplied digitally and within minutes it is on the press in New Zealand.
This means the target market, including ex-pats and visiting business people, can see exactly what they would have seen had they bought the newspaper in their own country, without the need to ship the original edition halfway around the world.
Print runs can be varied to suit the desired audience.
The market potential of the idea has already been proven during the Rugby World Cup when there were many overseas visitors in NZ. An agreement with a marketing company was concluded to allow for distribution and it was launched successfully.
Judges felt it was an excellent concept as well as a good print job — “This breathes life into tactile newspapers.”
Design judge Kerenza Smith said the creation of The Guardian in New Zealand met a commercial need in the marketplace.
“This could reinvigorate newspaper production in an age where all newspaper runs are reduced and people are getting lots of their news online. The success in the Rugby World Cup proved the concept and it has shown there is a commercial niche for this kind of innovation,” she said.
The Guardian newspaper was printed by Printstop for The Magazine Marketing Company. The newspaper was printed on Octane stock from BJ Ball, on a Truepress machine.