Ricoh launches new printers

CREATIVE APPEAL: (From left) Ricoh’s business operation general manager Peter Wee, Ho and marketing assistant general manager Lim Choon Weng with the latest Ricoh SP 100e series printer

THE latest printers called the Aficio SP 100e series was launched recently by Ricoh (Malaysia) Sdn Bhd — extending its expertise towards small businesses and home users.

In line with Ricoh’s new brand tagline “imagine. change”, deputy managing director Samuel Ho said: “Ricoh is moving forward with new thinking and new ways of improving lives be it for large corporations to small businesses, to make their work processes simpler and more effective.”

He said Ricoh is committed to helping customers embrace changes through innovation to build information infrastructure that will enhance the quality of operational workflow.

The Aficio SP 100e series are compact black and white printers with a print speed of 13 pages per minute (ppm) which makes them ideal for home users and small to medium-sized office, he also said.

As slim as a standing smart phone, all the models in the SP 100e series are compact standalones devices with a plug-and-play function that ensures convenience and mobility.

There are three different products under the SP 100e series. The first is the SP 100e (RM299) compact black and white printer, while the SP 100SUe (RM499) are multifunction products that provide print, copy and scan functionality.

The SP 100 SFe (RM669) supports all those three functions with the addition of the latest G3 fax functionality.

These standalone devices come with USB2.0 connectivity and are designed to work with most Microsoft Windows environment.

Weighing in at 6-9kg, they are some of the lightest, most compact devices of their kind, Ho said. The SP 100 e series also comes with the printing function of IC Copy. A function for easy copying of one’s IC Card, enables one to print one’s IC both sides in one pager with just flipping the IC cards and with two clicks of the function button without putting the paper back into the feeder.

Ricoh has also tied up with the blockbuster movie The Dark Knight Rises. “Our marketing strategy for this range will be very creative and trendy to appeal to the young entrepreneurs, students and more,” said Ho.

“Tying up with this anticipated blockbuster movie is a strategic move as we feel that our product is synonymous to the movie, portraying innovation and mobility.”

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