Samsung Reveals the Future of Smart TV at CES 2012


TMCNet:  Samsung Reveals the Future of Smart TV at CES 2012

[January 09, 2012]


LAS VEGAS –(Business Wire)–

Today, at the 2012 International CES (NewsAlert), Samsung Electronics Co., Ltd., a
global leader in digital media and digital convergence technologies,
proclaimed a new era of entertainment by placing TV at the center of the
home ecosystem and breaking down boundaries between connected devices.

Samsung (NewsAlert) Electronics President Boo-Keun Yoon unveiled the future of Smart
TV on the CES press conference stage, explaining the TV’s role in
bringing family members together in front of a large, central screen
after spending the day apart on individual devices. President Yoon’s
vision is flanked by three driving philosophies for a Smarter Life:
Smart Interaction, Smart Content, and Smart Evolution-all of which arm
consumers with the future of Smart TV technology, today.

“The TV is at the heart of our homes, and is the central device that
connects our family at the end of a long day. For Samsung, this means
providing the future of Smart TV now-through new TVs that recognize and
respond to you, connect your family in and out of the home, and offer
amazing new content options personalized to your lifestyle and needs,”
said President Yoon. “Further, to extend the new TV experience and equip
families with future technologies, Samsung has created the ability to
scale up your TV each year-ensuring the best “new TV” experience for
years to come.”

Smart Interaction

As content grows to become smarter, robust and more accessible,
Samsung’s vision for the way in which consumers interact with their TVs
has also been enhanced. Debuting today at CES, Smart Interaction enables
Smart TV owners to communicate with their TVs via Voice Control, Motion
Control, and Face Recognition-providing an alternative to using a remote
control. Thanks to a built-in camera and dual-microphones on Samsung’s
flagship line of 2012 Smart TVs, consumers simply say “Hi TV” to turn on
Voice Control or say “Web Browser” to get online; they can browse and
select search results or increase the volume by just pointing the hand.
In the LED 8000 series, these Smart Interaction capabilities are
complemented by a stunning post-minimalist design featuring an
ultra-slim bezel.

Smart Content

Expansion of more robust and personalized content offerings to better
meet consumers’ needs is a principal goal of Samsung Smart TV. On the
press conference stage, Samsung spoke to its content success-with more
than 1,400 Smart TV apps now available, including Angry Birds and
Discovery Channel, as well as its number of third-party developers-which
has grown from 550 to 25,000 in just two years.Samsung’s new powerful
dual-core processor allows consumers to access even more of Samsung’s
abundant content choices at once, through the ability to use and
download multiple apps while browsing the Web or watching live
TV-providing a true multitasking experience.

In 2012, Samsung is further meeting the needs of consumers by providing
greater access to content from anywhere in the world. New this year,
Samsung has revamped its AllShare service into “AllShare Play”-enabling
content to move from device to device-and from device to
cloud-regardless of location. AllShare Play enables consumers to push
content manually to the cloud or pull the content directly from their
Smart TV or other mobile devices. AllShare Play will also be equipped
with a limited amount of free, online storage.

Samsung is also taking the connected ecosystem one step further with
three new Signature Services for Smart TV: Family Story, Fitness and
Kids-enabling families to share photos and messages with each other,
easily sync their fitness goals and activities, and help kids partake in
educational viewing while recording progress every step of the way.

In 2012, Samsung is continuing its collaboration with Google (NewsAlert) to develop
and provide the best TV experience for consumers. By combining the
strengths and experiences of each company, a forthcoming offering will
deliver an entirely distinct experience in the category.

Rounding out its new Smart Content offerings, Samsung also announced
that it is working with NBCUniversal on delivering “Battlestar
Galactica,” one of the most influential sci-fi series in the past
decade, to 3D. Samsung hopes to make this and subsequent NBCUniversal
titles available for purchase through the Samsung Media Hub app.

Smart Evolution

Samsung’s flagship Smart TV lineup will be future-proofed for years to
come. Thanks to its proprietary system-on-chip technology, Samsung is
the only company that can deliver an evolving TV that allows you to
easily enjoy the benefits of the latest TV technology year after year
without purchasing a brand new set. With a simple slot-in at the back of
TV, Samsung’s Evolution Kit will bring the latest and greatest TV
technology to life.

Unveiling Samsung’s Super OLED TV, a CES “Best
of Innovations 2012” Award Winner

Continuing its future-forward path, Samsung today also introduced the
ultimate TV that delivers new sensations, and an entirely new category
of television that the industry has long been awaiting-Samsung’s very
first 55-inch Super OLED. As a CES “Best of Innovations 2012” award
winner, Samsung is proud to leverage its long history and expertise in
OLED product development to bring this technology to large-screen TVs.
Samsung’s proprietary Super OLED technology incorporates the ultimate in
vividness, speed and thinness, with true-to-life picture quality,
enhanced color accuracy and outstanding motion picture quality even in
the fastest scenes. Samsung’s Super OLED TV also offers Smart
Interaction, Samsung Apps, 3D functionality and multitasking-enabling
the TV of tomorrow to be delivered today at CES.

As the global leader in TV for six consecutive years, Samsung has forged
its vision for the Future of Smart TV via Smart Interaction, Smart
Content, and Smart Evolution-all backed by impeccable product
performance and design. To catch a glimpse of all technologies debuted
at 2012 CES, stop by Samsung Electronics’ booth, No. 12004, Jan. 10-13,
at the Las Vegas Convention Center.

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2010 consolidated sales of US$135.8 billion. Employing
approximately 190,500 people in 206 offices across 68 countries, the
company operates two separate organizations to coordinate its nine
independent business units: Digital Media Communications, comprising
Visual Display, Mobile Communications, Telecommunication Systems,
Digital Appliances, IT Solutions, and Digital Imaging; and Device
Solutions, consisting of Memory, System LSI and LCD. Recognized for its
industry-leading performance across a range of economic, environmental
and social criteria, Samsung Electronics was named the world’s most
sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit www.samsung.com.

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