Synchronica Inks Partnership Deal with Canada’s NewPace Technology Development Inc.

TMCNet:  Synchronica Inks Partnership Deal with Canada's NewPace Technology Development Inc.

ROYAL TUNBRIDGE WELLS, UK, Feb. 20, 2012, 2012 (Canada NewsWire via COMTEX) —
Synchronica plc
(“Synchronica” or “the Company”)(AIM: SYNC) (TSX Venture: SYN), the
international provider of next-generation mobile messaging services,
has signed a letter of intent with Canada’s NewPace Technology
Development Inc. (“NewPace”) to cooperate in the development, sales and
marketing of a Rich Communication Suite (RCS) product.

Rich Communication Suite (RCS) is a mobile industry standards effort led
by the GSM Association (GSMA) that unifies communication such as voice,
presence, status, instant messaging/texting, buddy lists, media
sharing, conferencing and video chat into one service on a mobile
handset without the need for third-party software and downloads.

The proposed collaboration agreement between the two companies will
enable NewPace’s Rich Communication Suite of products to be extended to
Synchronica’s growing list of worldwide clients. Synchronica’s client
base extends to more than 100 mobile operators and device manufacturers
globally. Under the collaboration agreement, NewPace will license its
current and future RCS technology to Synchronica, who will be
responsible for marketing and sales of the products and technology. The
two groups will collaborate to create a joint product and sales
roadmap. The relationship between the two companies extends back to
January 2011 when Synchronica acquired Neustar NGM Messaging products.

NewPace’s professional services team had provided the technical support
for the Neustar products and has continued doing so for Synchronica.

“NewPace’s focus on innovation and insight has been a major factor in
making our decision,”explains Simon Taylor, EVP Sales and Business Development at Synchronica. “This partnership presents us with a great deal of potential, not

least the ‘time to market’ benefits of being able to provide a full
RCS-e solution which meets the needs of our customers today.

Synchronica and NewPace are both acknowledged leaders in their
respective fields, and by working with NewPace, Synchronica has found a
cost-efficient way to be amongst the first to offer this
ground-breaking product that is set to change the way in which we use
our mobile phones.”
“We’re really looking forward to demonstrating our RCS offering at
Mobile World Congress,”continues Kim Hartlev, Chief Technical Officer at Synchronica. “We believe that our solution, which enables RCS services without

capital outlay, will be of great interest to operators who are keen to
deploy this next-generation technology but are put off by the prospect
of making significant changes to their core network.”
Both parties will be responsible for their own costs under the
collaboration agreement which will grant Synchronica exclusive rights
to a selection of mobile operators, and is based on a revenue sharing
arrangement. In the agreement, NewPace will retain the Intellectual
Property developed, and under certain limited conditions will provide
Synchronica with the first right of offer to purchase the intellectual
property at fair market value.

“”This is an exciting partnership for NewPace,”suggests Brent Newsome, CEO of NewPace. “Synchronica’s reach in the marketplace provides our team with a

significant opportunity to extend our products globally while allowing
us to concentrate on what we do best, new technology development.”
Further announcements about the product will follow at Mobile World
Congress (, where both companies will be conducting onsite demonstrations.

About Synchronica
Synchronica plc is a leading developer of standards-based,
next-generation mobile messaging solutions for mobile operators and
device manufacturers. The Company’s flagship product – Synchronica
Mobile Gateway – provides pre-RCS push email, synchronisation, instant
messaging (IM), and social networking services to any mobile phone
currently in use. Synchronica’s patented transcoding technology uses
advanced streaming to download email attachments and dramatically
reduce the consumption of wholesale network bandwidth by as much as 90

Synchronica’s white-labelled products are licensed by more than 100
mobile operator and device manufacturer customers from emerging and
developed markets, delivering mass market messaging services across the
entire customer base, providing competitive advantage, diversifying
revenues, and reducing churn.

Synchronica is headquartered in the United Kingdom and has a regional
presence in Canada, as well as the USA, Hong Kong, Spain, and Dubai.

Synchronica also operates dedicated development centres in Germany and
the Philippines. A public company, Synchronica is traded on the AIM
list of the London Stock Exchange (SYNC) and the Venture Exchange of
the Toronto Stock Exchange (SYN). For further information, please
About NewPace Technology Development
Founded in 2009, NewPace is a privately held professional software
engineering company based in Halifax, Canada. NewPace delivers
cutting-edge software solutions in a variety of domains, including
mobile applications for the enterprise and the Rich Communications
Suite. Having developed large-scale VoIP products and implemented
global integration of Instant Messaging products the NewPace team has
substantial experience in telecommunications development and
operations. The organization services a wide variety of global clients
providing a stable secure environment and the expertise to delivery
robust, high availability and scalable solutions.

The NewPace team includes specialists in AndroidTM, BlackBerry® and iOSTM
platforms development; VoIP/SIP applications; graphic designers;
software developers; quality assurance and operations specialists. To
find out more about NewPace
Cautionary Statements
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. No
stock exchange, securities commission or other regulatory authority has
approved or disapproved the information contained herein.

The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica. Forward-looking
statements, specifically those concerning future performance, are
subject to certain risks and uncertainties, and actual results may
differ materially from Synchronica’s plans and expectations. These
plans, expectations, risks and uncertainties are detailed herein and
from time to time in the filings made by Synchronica with the TSX
Venture Exchange and securities regulators. Synchronica does not assume
any obligation to update or revise its forward-looking statements,
whether as a result of new information, future events or otherwise.

To view this news release in HTML formatting, please use the following URL:

SOURCE: Synchronica plc
If you are a trade journalist or analyst requiring further information, or to
schedule interviews, please contact: Synchronica Plc Public Relations Advisor
Lindsey Lee M: +44 7766 447897 NewPace Director of
Communications Christina Carew M: 902-221-1927 For
Synchronica investor relations enquiries, please contact: Walbrook PR Ltd +44 (0)
20 7933 8780 Investor Enquiries, UK Paul Cornelius TMX
Equicom +1 416 815 0700 Ext 290 Investor Enquires, North America Craig MacPhail For Synchronica corporate information, please contact:
Synchronica plc +44 (0) 1892 552 720 Chief Executive Officer Angus Dent BDO
Corporate Finance +44 (0) 121 352 6200 Rule 3 Advisor John Stephan; David Abbott;
Susan Brice Northland Capital Partners +44 (0) 207 796 8800 Nominated Advisor
Corporate Broker Shane Gallwey; Rod Venables Katie Shelton Walbrook PR Ltd +44 (0)
20 7933 8780 Media and Analyst Enquiries, UK Paul McManus
TMX Equicom +1 416 815 0700 Ext 290 Media and Analyst Enquiries, North America Craig

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