Xerox is introducing a pair of new color printers today, developed by the company’s solid-ink engineering team in Wilsonville and aimed at small and midsize businesses that would otherwise stick to black and white.
Tektronix invented the solid ink printer 21 years ago, then sold the technology to Xerox in 2000 for $950 million. Solid ink uses blocks of waxy ink that feel like crayons instead of liquid cartridges or toner found in inkjets and laser printers.
Xerox has marketed solid ink as a lightweight, relatively inexpensive way to give offices the option to add color. Today’s new printers, the ColorQube 8700 and 8900, aim to bring that option to small and independent businesses.
The two models sell for $2,500 and $5,000, respectively. The lower-end model prints black-and-white at 2 cents a page, according to Xerox, and color at about 12 cents a page. The more expensive 8900 offers savings for offices that print a high volume, producing color at 3 to 4 cents a page.
The printers give small offices the option of making color fliers and other marketing materials in house instead of sending them out to commercial printers, according to Shell Haffner, manager of desktop product marketing for Xerox. A digital scanner and other features give small offices new organizational tools, too, he said.
“All that work is being doing by the ColorQube for you,” he said, “leading you into a digital workflow.”
Xerox, based in Connecticut, now employs 1,200 in Wilsonville. The company outsourced 120 Wilsonville engineering jobs last year, and laid off an unspecified number of employees in February.
— Mike Rogoway; twitter: @rogoway; phone: 503-294-7699